13 Powerful Ways To Improve Your Blog
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Have you ever written a blog post, thinking it will generate a huge amount of traffic, fast forward a week, and the only thing you hear are crickets?
Don’t feel discouraged, there are plenty of things you can do to improve your blog. But before you go through the steps below, you do need to make sure that you’ve set up your blog correctly. If you’re unsure, I suggest you check out how to start your own blog (especially if you want to monetise your blog, but are not using self-hosted WordPress), how to set up your blog, and what to do before launching your blog (don’t worry if your blog is already launched, there are a couple of tips in this post you might find helpful, like choosing the right audience and writing a killer ‘About Me’ page).
Once you’ve properly set up your blog, it’s time to take it a step further.
Follow these steps to improve your blog.
1. Is your blog mobile-friendly?
Let’s be honest, most people use phones more than they use laptops nowadays. It’s very important to make sure your site is mobile-friendly. Some bloggers forget to check how their site looks on a mobile phone cos we write all of our content on our laptops/computers, and we review our content there. But you do need to keep in mind that the majority of your readers will go on our blogs from their phones.
So, how can you analyse whether your blog is mobile-friendly or not?
First thing you should do is, actually visit your blog from your phone.
On my other blog, the text actually looked much lighter on my phone than it did on my laptop. So I went back, and I changed my font type and colour (This plugin can help you change the font, colour, etc on your blog). Try to view your blog on a variety of different mobile devices (iPhone, Samsung, etc).
Google has a Mobile-Friendly Test you can take. All you have to do is enter your blog URL and Google will analyse if your site is mobile-friendly or not. If the result is positive, that’s great! You can move on to step 2.
If not, here are a couple of things you can do to make your blog mobile-friendly:
- WPtouch is a WordPress plugin that ‘automatically adds a simple and elegant mobile theme for mobile visitors to your WordPress website’.
- Jetpack is another WordPress plugin that will help you have a mobile-friendly site.
- Make sure that the theme you are using is mobile-friendly. If you are able to invest a bit, the Genesis theme is your best bet.
2. What is your blog speed?
Your blog’s loading time is very important, both for Google ranking and to make sure your readers stick around. Lives have become very busy, people have become a tad impatient. The longer it takes for your blog to load, the higher the chance of people moving on to another site.
How do you check your blog speed?
There are a couple of sites that can help you analyse your blog’s loading speed. You can use Google’s Page Speed Insights Tool or GTmetrix. These will both test your blog speed and give you tips on how you can optimise your speed.
There are a couple of things you can do in order to optimise your blog speed:
- Have a look at your plugins. Are there any plugins you’re not using? Are there any of them you don’t really need? If so, these should be deleted. Too many plugins will slow down the speed of your blog.
- Your image sizes might be too large. Which is why you should optimise your images before uploading them to your blog. A plugin like ShortPixel can help you with this.
- Make sure the theme you are using is modern, as these are designed to load faster. Like I said in the previous step, if you are able to invest a bit, the Genesis theme is your best bet.
- Pick the right web hosting company, and make sure it is well optimised to properly run your WordPress blog. I personally suggest Bluehost.
3. Assess your blog
This is something I suggest you do from time to time. Your blog might look perfect to you, but what do people who visit your site think?
A blog assessment can be a great eye opener! There are two ways you can do this:
- You can use Peek Usertesting. This is a site where random people go on your blog and answer a couple of questions and give you feedback. It’s free and I highly recommend you try it.
- Another thing you can do is write down a couple of questions (Example, what do you like about the blog? What would you change?) and send them to two or three family members, or even people you don’t know.
When you’re ready from gathering all your feedback, write them down and start making the necessary changes to your blog.
4. Conduct a survey
This is a great way of getting an idea of what your readers want. Conducting a survey is really easy, and you can even get some post ideas through it.
Survey Monkey is a great site you can use to create your survey.
5. Use eye catching titles
Your post title is the first thing that attracts a person to press on your blog link.
Here are some tips for creating a catchy title:
- First of all, make sure the title is within your central topic (if, say, your post is about how your readers can start leading a healthier lifestyle, make sure its clear in the title)
- Leave a bit of mystery – Don’t give away the whole story in your title. You don’t want your readers to know exactly what happened without reading your blog post.
- Be truthful – do not exaggerate or misinterpret your content
- Start with a number (where it makes sense) – These kinds of blog titles have been proven to get more clicks
- Begin with ‘How to..’ (where it makes sense) – A lot of people search for ‘how to’ articles
- Keep your title shorter than 70 characters, otherwise Google will cut your title
- Brainstorm – Take your time to come up with the perfect title
6. Create pinnable images
Pinnable images are basically highly shareable Pinterest images. I use PicMonkey to do this. I’ve been using the premium membership for 9 years, and I couldn’t recommend it enough!
How to create pinnable images:
- Go to PicMonkey
- Head over to Design – Template
- Choose Pinterest from the Category drop down menu
- Design your image!
7. Affiliate marketing
A great way of monetising your blog is through affiliate marketing. But you might find that you’re not getting much income from it, or maybe you have no idea how to properly use affiliate marketing to your advantage.
If this is the case, I recommend having a look at this course – Making Sense Of Affiliate Marketing. I have personally done this course, and it has helped me a lot with affiliate marketing.
8. How many times are you posting content?
You do not need to post something everyday. The most important thing is to find a balance between posting content and actually promoting it.
If you spend all your time planning posts and writing content, but you don’t make time to promote them, you’re basically doing all the work for nothing.
Also keep in mind that it’s better to write meaningful content once or twice a week, then to write every single day just for the sake of putting content on your blog. Just remember to be consistent and to stick to a posting schedule.
9. Focus on a social media platform
Social media platforms can be a bit overwhelming. Perfecting all of them at once can be a bit of a headache. That’s why I suggest focusing on and perfecting one social media platform at a time.
Start by listing your preferred social media platform and then choose just one of them. Take your time to focus on that one social media platform and really perfect it. Once you have that down, move on to the next.
10. Facebook groups
There are hundreds of Facebook groups for bloggers. These can help with promoting your blog and exposing your content to a lot of different people.
Apart from that, these groups are great for finding support from other bloggers, and they’re the perfect place to ask questions and find help with something you might be struggling with. You might also build some strong friendships with these bloggers!
If you are a blogger in Malta, you are welcome to join my Facebook group – Bloggers In Malta 🇲🇹
11. Establish relationships with other bloggers
Other bloggers can help build more attention to your blog. Reaching out to them might be intimidating or even a bit scary, but it’s important to build a relationship with other bloggers.
How do you do it?
- Make a list of 10-20 bloggers in your niche
- Follow them on social media and subscribe to their newsletter
- Compliment (by sending them a private message) and share their work (don’t forget to mention them in your post to attract their attention)
- Link to their blog or mention them in your social media blog promotions if they’ve inspired you to write some of your content
- Comment on their blog posts – Make sure to read the article before commenting!
- Comment on their social media posts
- Send them a personal email – Compliment them, thank them for their content, tell them if you’ve been using any of the advice/strategies they recommend in their blog posts
- Give them feedback (keep it positive!). Suggest topics you’d love for them to cover in the future, or maybe tell them about a challenge you’re still facing after reading their ebook
- If you’ve written a post which was inspired by one of these bloggers, let them know! Send them an email, asking if they would like to check it out. They might even share it with their readers!
- If you’d like a bigger chance of your work to be shared with your readers, you can always ask! You can add a line at the end of your email telling them that you think their readers would enjoy your post too, and if they would share it with them
- Do you have a post that would fit in their resources page? Pitch it to them and ask if they would consider adding it
- Ask if you could write a guest post for their blog, introduce you to a particular influencer in your niche, etc.
12. Consider guest posting
Guest posting can help you grow your online audience. From the previous step you found out how you can build a relationship with other bloggers, which can lead to a guest post on their site. You can also search online and find blogs in your niche that accept guest posting.
You might also consider accepting guest bloggers on your blog. This can also be beneficial to growing your traffic.
13. Create a ‘Hire Me’ page
This is a great way for potential clients to find out what service you offer, and a little background on your blog!
Most important of all, make sure you’re writing stellar content. Your posts should be useful to your users, and always check your grammar (bad grammar is a turn off for a lot of people).
Take your time with these steps to really improve your blog. Sure, checking off some of the tasks in this list might take some time, but once you’re done I guarantee you’ll feel a lot of satisfaction (and relief!)
What have you done to improve your blog recently? Share with us in the comments section below!